Ob-la-di Ob-la-da

BestLife is dead. I can’t decide whether to be surprised. I thought it never had a chance in the first place, and I have never really known a lot of guys who would buy it. But somehow it hung in there, weathering tsunamis that were leveling other magazines, so I had to suspend my disbelief. Ok, somebody must be buying it. As with most struggling/dying magazines, the problem isn’t a lack of readers, it’s a lack of advertisers. A loss of faith that self-fulfills like Jim Cramer’s sell-it-all stock tips. As the article mentions, “Ad pages fell 36.3% in the first quarter alone, according to the Media Industry Newsletter.” That is not good.

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